Grok on Google
Thursday, June 12, 2008
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Google vs. Apple -- For The Internet
Tom the Editor
Tom Claburn
The future of the Internet may come down to a battle between Google and Apple. It's tempting to see the contest as open versus closed, but that fight -- Google v. Microsoft -- has more or less been decided. It's hard to see how Microsoft's decision to copy Google's business model can be spun any other way.

In the case of Google and Apple, the contrast isn't as sharp. Apple's Mac OS X is based on open source Unix. Its Safari Web browser is powered by the open source WebKit browser engine. Apple remains open enough to avoid the kind of government scrutiny that ultimately hobbled Microsoft.

In the late '90s, Microsoft focused itself on cutting off Netscape's air supply. Apple, meanwhile, focused on products that took people's breath away. By making great, user-friendly products, Apple has achieved lock-in through customer loyalty.

Steve Jobs isn't so shortsighted or greedy as to go for complete control. iTunes isn't essential to buy music -- there's a way around its anti-copying scheme. And if you really want, you can use a hacked iPhone --but it's not easy.

Google made search on the Internet easy and effective, and users flocked to it. Now it wants to do the same thing on mobile phones. But Apple may have something to say about this. Google is a guest on the iPhone and it may not always be welcome.

Not to mention that when they appear later this year, Android phones will compete with iPhone.

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Sounding Board: Readers Weigh In
"If the Linux experience has taught us anything, it is that the vast majority of consumers don't care about open vs. closed. Phones are consumer appliances. Therefore, Android will have no advantages in the marketplace."
- Posted By sagar

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Grok on Google: Tracking The Agent Of Change

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