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Thursday, June 5, 2008
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Google's Missing Link
Tom the Editor
Tom Claburn
What do Microsoft and Yahoo have on their home pages that Google doesn't? Surprise: Links to their respective privacy policies. In fact, to find Google's privacy policy, you have to follow the "About Google" link from Google.com.

The absence of such a link on Google.com may seem inconsequential, particularly given that few people actually read privacy policies. But a number of privacy groups find the missing link to be "alarming."

Fourteen privacy groups have written an open letter to Google CEO Eric Schmidt urging the company to add a link on Google.com to their privacy policy.

Aesthetic treason though it may be to clutter the nearly pristine Google.com, Google really ought to comply, even if doing so results in a slight statistical diminution of "user happiness" -- Google's measure of how pages perform.

Clearly, Google is not keen to set a precedent that anyone with a grievance is entitled to redress on its home page. But the company has to make sure its public statements about privacy remain consistent with its actions. And it just looks bad for Google to insist that it reads the law differently than everyone else. It makes Google look like it's trying to pull one over on its users.

What could boost user confidence in Google's ability to keep user information private more than a prominent privacy policy?

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Sounding Board: Readers Weigh In
"Google is just another corporation out to make a buck no matter if it has to suck up to dictators in China or retain lobbyists in Washington DC. Let them face the music just like any other corporate entity in this litigation-happy, regulated economy."
- Posted By sagar

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Grok on Google: Tracking The Agent Of Change

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