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Thursday, April 10, 2008
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TOP NEWS
Yahoo To Carry Google's Web Search Ads
Google Posts Videos To Demonstrate Its Mobile Services
Google Launches Google App Engine Beta
Google Argues User Data Is Public Info
Yahoo Acquiring IndexTools Analytics
Google's Gears Needs More Cogs On The Wheel

BELOW THE FOLD
Google Groups Still Littered With Malware-Infected Explicit Videos
Couple Sues Google Alleging Street View Mapping Invades Privacy
EU Whacks Google Privacy Policy
Google Docs Adds 'Save As PPT'
Google Earth, U.N. Commission Reveal Plight Of Refugees
Google Mail Servers Enable Backscatter Spam


EDITOR'S NOTE:
Google Opens Its Infrastructure
Tom Claburn This week, Google began a limited beta test of its new Google App Engine, a platform for developing and running Web applications. Its arrival into the infrastructure-as-a-service space will surely not go unnoticed by Amazon, which appears to be building a significant business selling computing power by the drink through Amazon Web services.

App Engine's arrival on the scene offers developers the chance to test out Google's vaunted infrastructure for themselves. Much has been made of the competitive advantage Google enjoys due to its ability to deploy and link commodity hardware to form a super-fast, redundant network. It will be interesting to see whether there's substance to the mystique, or whether Amazon -- as its people have claimed -- runs an equally impressive (though less storied) IT operation.

It's probably only a matter of time before Microsoft gets into the act. Redmond has been shadowing Google's moves for a while now, and it's hard to imagine that the hyper-competitive Steve Ballmer wants to cede the cloud computing platform space to Amazon, Google, and a few plucky startups.

That's actually great news for developers. With so many options emerging, deploying online applications has never been easier.

Developers looking to travel the path of least resistance however should pay close attention to the risks of depending on someone else and to the limitations imposed by Terms of Service contracts. We're talking about outsourcing your infrastructure after all.

Google embraced open source software as a way to control its own destiny, without being subject to contractual hindrances. For startups that aim high and want to compete with Google rather than be bought by it, there's still something to be said for building everything yourself.

- Tom Claburn
Editor, Grok On Google

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  TOP NEWS

Yahoo To Carry Google's Web Search Ads
Battling a takeover attempt from Microsoft, Yahoo said Wednesday it would begin carrying Web search advertising from Microsoft rival Google -- albeit temporarily.

Google Posts Videos To Demonstrate Its Mobile Services
Google has decided that not enough people know how to use its mobile services. In order to help spur adoption, it has posted a series of services that walk you through how they work. The first tutorials go over how to make the most of Google Maps for Mobile. It really isn't that difficult.

Google Launches Google App Engine Beta
The beta test -- with limited storage, bandwidth, and e-mail capabilities -- is open to the first 10,000 developers to sign up.

Google Argues User Data Is Public Info
A recently published security report from European data protection commissioners blasted Google for holding onto user data for 18 months. Google defended the policy, saying it is necessary to improve the results dished up by its search engine. How long is long enough? And is your IP address personal property?

Yahoo Acquiring IndexTools Analytics
Following in the footsteps of Google Analytics, Yahoo is looking to better its analytics offerings.

Google's Gears Needs More Cogs On The Wheel
Google adds new features to its software all the time, but rolls it out in batches to select sets of users over a period of time until everyone has them. Why announce new features when not everyone can use them?

 

  BELOW THE FOLD

Google Groups Still Littered With Malware-Infected Explicit Videos

Couple Sues Google Alleging Street View Mapping Invades Privacy

EU Whacks Google Privacy Policy

Google Docs Adds 'Save As PPT'

Google Earth, U.N. Commission Reveal Plight Of Refugees

Google Mail Servers Enable Backscatter Spam

  Grok On Google Marketplace (Sponsored Links)
 

Grok On Google: Tracking The Agent Of Change

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Grok on Google: Tracking The Agent Of Change